MINORI

Minori is a simple but elegant beauty brand, lovingly nurtured by its owner, Anastasia Bezrukova. Founded on a philosophy that celebrates the beauty of less-is-more, Minori’s mission is a testament to the art of minimalism in the beauty industry. This American-born brand embodies the essence of ethical beauty, crafting products that not only enhance one’s natural radiance but do so with a commitment to sustainability and responsible practices. Each Minori creation is a masterpiece of restraint and refinement, with carefully curated ingredients that allow your true beauty to shine. With Anastasia at the helm, Minori beckons you to embrace simplicity, reminding us that sometimes, it’s the understated grace that leaves the most profound impression. The reason we’ve chosen to spotlight Minori this month is because it serves as a shining example of what American beauty should be in our ever-evolving world.

In an era where complexity and excess have often overshadowed the elegance of simplicity, Minori’s ethos stands as a refreshing reminder of the timelessness of uncomplicated beauty. Today’s society has strayed far from the path of simple elegance, and Minori’s commitment to enhancing our innate femininity and beauty rather than masking it with an overload of products is a welcome breath of fresh air. It encourages us to return to the roots of what beauty is, and embrace the grace that resides within each of us. Minori holds our hands as we embark on a journey towards our most authentic selves, and in doing so, rediscovers the true essence of American beauty.